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Lessons in Excellence!

This was the title of a program I accidentaly hit upon yesterday night!
Kevin Frieberg was being interviewed on CNBC TV18 by Govindraj Ethiraj.

Frieberg explained the concept of being 'radically different' as the golden path to success.

According to him, no one can be in the 'sea of sameness' all the time. We live in a society today which has tons of 'surplus' material. There are surplus people with same education with the same good quality, there are surplus organizations offering the same kind of service at the same competitive rates. Each organization/business unit/individual needs to do something 'radically different' in this 'sea of sameness' and create an everlasting experience on others.

Frieberg went on to give some examples of stores like 'Planet Honda' and 'Whole Foods' chain of stores, which have done something radically different from the crowd, and have added value to their customers, and have made shopping there a memorable experience for its customers.

So how do you do something radically different?

• The first and foremost thing is be passionate about whatever you do.
• Think on how more value can be added to the existing proposition that you have on offer.
• Do not be afraid to try out a new idea, which is radically different from the traditional way business is conducted.

If you are the boss,

• Make it a point to 'reward intelligent failure' in your department!
• Create an atmosphere conducive to generation of new ideas from the team!

To sum it all up, he said "Fast success is often foreshadowed by failure"!

- Comments welcome! -